"The first blockbuster museum show to be so labeled, a traveling loan of funerary objects [under the title 'Treasures of Tutankhamun'] that brought in 8 million visitors nationwide and filled Egypt's coffers with gift-shop profits, was unprecedented. It was an ancient-art exhibit that was also a pop-culture moment ... [And] no one did more to bring Tut to the States, or indeed to bring museums into the larger world of marketing and commerce, than the Metropolitan Museum's director, Thomas P.F. Hoving."
Article source here:Arts Journal
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