"The study found that more than a third of art museum-goers did not think art museums were a cultural experience, and over half of theatergoers felt the same. Audiences were more likely to consider a street fair or exotic food and drink a cultural experience than opera or ballet. Eighty-one percent of respondents said they attend cultural events for fun, while "interest in content" and "experiencing new things" ranked second and third."
Article source here:Arts Journal
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