Why Classical Music Audience-Building Strategies Don't Work

"Working toward greater diversity in new music is necessary and right. The problem is that we’re putting the cart before the horse. Greater inclusivity isn’t an audience-building strategy—it’s an audience-building outcome. Making inclusivity the focus of strategy actually hurts our efforts. All we do is muddle classical music exceptionalism with easily disproven assumptions about musical taste, in the process blinkering ourselves to certain truths about how people use music in pretty much any other context."

Article source here:Arts Journal