Why Saratoga Lost $1 Million On New York City Ballet Last Summer (And Cut This Summer's Performances In Half)

Says Saratoga Performing Arts Center president Elizabeth Sobol, "Here is what I observed: 80 percent of the audience only buys tickets to one performance, 11 percent buys a ticket to two performances. Only 9 percent buy for two or more night. And while it's wonderful to have this deeply passionate audience, by presenting two weeks we are doubling our expenses and cannibalizing our audience."

Article source here:Arts Journal