How The American Indian Became A Marketing Symbol And National Mascot

From the status of Pocahontas and Squanto as quasi-mythical figures in the nation's founding, through the use of Sitting Bull as an attraction in Buffalo Bill's show, to the use of generic Indian figures as branding symbols for everything from cigarettes to baking powder to sports teams, Carolina Miranda looks at a "wildly complicated" history.

Article source here:Arts Journal