Behind the aphorism’s sudden ubiquity lies a long and surprising history—one that yields a fresh perspective on our present technocultural moment. It suggests that Facebook’s business model is neither as novel as it might seem, nor as deterministic of its values as critics assume. The pithiness that makes “you are the product” so quotable risks obscuring the complex pact between Facebook and its users, in ways that make social media’s problems seem inevitable and insoluble. They’re not—but if we want to fix them, the first thing we need to do is redefine our relationship.
Article source here:Arts Journal
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