Director of Marketing – Huntington Theatre Company (Boston, MA)

The Huntington Theatre Company seeks a Director of Marketing at this pivotal point in its history, having recently announced a major renovation to the Huntington Avenue Theatre, and charted an independent course following its longtime relationship with Boston University. In addition to the ambitious sales objectives of a major LORT theatre, the Director of Marketing will have an influential leadership role in the evolution of the Huntington brand and its continued presence as a cultural leader in the region. The Director of Marketing will lead a team of six internal staff (four direct reports), as well as marketing and design vendors, in the successful execution of marketing and sales campaigns supporting its subscription campaign and seven individual productions annually. Annual ticket sales goals range from $5-6 million depending on season programming, with over 200,000 audience members served across all Huntington venues each year. Reporting to Managing Director Michael Maso, the role works closely with departments including Artistic, Development, Public Affairs, Production, General Management, Education, Audience Services, and more.

About the Huntington Theatre Company

The Huntington Theatre Company is Boston’s leading professional theatre and one of the region’s premier cultural assets since its founding in 1982. Under the direction of Artistic Director Peter DuBois and Managing Director Michael Maso, the Huntington cultivates, celebrates, and champions theatre as an art form. Recipient of the 2013 Regional Theatre Tony Award, the Huntington brings together superb local and national talent and produces a mix of groundbreaking new works and classics made current to create award-winning productions, serving 200,000 audience members at its two facilities each season.

The Huntington runs nationally renowned programs in education and new play development and serves the local theatre community through its operation of the Calderwood Pavilion at the Boston Center for the Arts. A leader in the development of new plays, the Huntington has produced more than 100 New England, American, or world premiere plays to date. It supports local writers through its new playwright-in-residency and the Huntington Playwriting Fellows program, the cornerstones of its new work activities. Through a diverse and impacting range of nationally renowned education and community programs, the Huntington serves 33,000 young people and underserved audiences each year.

The Huntington has long been an anchor cultural institution of Huntington Avenue, the Avenue of the Arts, and will remain so on a permanent basis. Under the terms of an agreement with the City of Boston and real estate developer QMG Huntington, the Huntington recently assumed sole ownership of the 890-seat Huntington Avenue Theatre. It is in the nucleus phase of a major comprehensive fundraising campaign designed to refurbish and expand the Huntington Avenue Theatre into a fully-updated, modern venue and to expand the company’s services to audiences, artists, and the community. The Huntington previously built the multiple-venue Stanford Calderwood Pavilion at the Boston Center for the Arts in 2004, and operates it as a home for its new works activities and as a much-needed resource for other arts organizations serving the local cultural community.

Application Instructions

The national search for this role is being conducted on behalf of the Huntington by arts consultant and recruiter Tom O’Connor. To apply, please email your cover letter, salary requirements, and resume to jobs@tomoconnor.co (note: .co) with “Huntington Marketing” in the subject line. No phone calls, please.

HUNTINGTON THEATRE COMPANY
POSITION DESCRIPTION

(Revised: 5/2018)

POSITION: Director of Marketing

DEPARTMENT: Marketing

FT or PT: FT

CLASSIFICATION: Annual Salaried

SCHEDULE: Weekdays, Weeknights & Weekends

STATUS: Exempt

REPORTS TO: Managing Director

DIRECT REPORTS: Associate Director of Marketing, Digital Content Manager, Promotions and Community Coordinator, Tessitura Analytics Manager

STATEMENT OF JOB: Responsible for developing and implementing marketing strategies to support the institution’s continued success and growth and is responsible for an annual revenue target. Departmental activities include the development and execution of marketing plans, subscription and single ticket campaigns, research, branding, advertising, group sales, development of new audiences, e-commerce, website production and maintenance, promotions, and telemarketing.

JOB DUTIES:

• Researches, designs, implements, and optimizes all marketing activities for the Huntington Theatre Company including all subscriptions and single ticket campaigns which will maintain and continue to build upon the Huntington’s current subscriber and ticket buyer base.
• Monitors and efficiently allocates the marketing budget for the Huntington Theatre Company, including both revenue and expenses. As resources are limited, must be able to make judgments about proper allocation of those resources to best achieve targeted sales numbers and dollars.
• Supervises, manages, and directs activities of the Marketing staff. Hires, trains, mentors, and provides support for staff and operational activities.
• Designs, implements, and oversees group sales and telemarketing campaigns including lead generation, direct marketing promotions, market research and analysis, and goal setting and achievement.
• Coordinates with Director of Public Affairs & Strategic Partnerships regarding media relations strategy and operations for the Huntington Theatre Company to ensure complete integration with marketing goals.
• Works with the Chief Development Officer, Director of Public Affairs & Strategic Partnerships, and the senior management team to develop and implement an ongoing campaign to build awareness of the Huntington Theatre Company and its programs (not show specific) among key community constituencies.
• Attends special events including photo calls, opening nights, board functions, and all performances where special groups or public receptions are being held which directly relate to the Huntington’s advancement. Attends marketing meetings and conferences of arts and cultural organizations representing the Huntington Theatre Company.
• Oversees special projects related specifically to department, program, or institution, such as content development and production.
• Supervises implementation of all web, electronic, and print projects, providing creative direction and final approval.
• Assists the overall management, administration and promotion of the office, program, or department. Assists in establishing policy and developing strategies. May serve on committees and groups.
• Develops, plans, and implements marketing and promotional strategies designed to enhance the Huntington’s image.
• Analyzes data to understand trends and effectiveness of marketing efforts, leveraging extensive knowledge of current trends and best practices. Uses analysis to inform future marketing strategy.
• Conducts marketing research through surveys, focus groups, and individual interviews.

In addition to the duties listed above, the Huntington Theatre Company expects the following of each employee: adheres to the Huntington policies and procedures; works in a safe manner; performs duties as workload necessitates; maintains a positive and respectful attitude; communicates regularly with supervisor about department issues; demonstrates efficient time management and prioritizes workload; demonstrates regular and consistent attendance and punctuality; meets department productivity standards; participates in Huntington events as needed or required; and completes other duties as assigned.

REQUIREMENTS:

• Proven track record of 7 years or more of progressively responsible and expansive experience in Marketing.
• A demonstrated history of strong and successful cultural marketing/revenue development.
• Excellent creative abilities with excellent attention to detail and ability to synthesize information quickly.
• Able to attend to numerous important projects concurrently, and to prioritize, and respond positively and effectively in meeting strict deadlines.
• An outgoing, confident personal style with a highly developed sense of humor and excellent written, verbal and interpersonal communication skills.
• Prior experience in marketing for performing arts groups preferable, with theatre experience a plus.

The Huntington strives to attract a diverse group of candidates for employment. African Americans, Asian Americans, individuals with disabilities, individuals of two or more races, Latin Americans, Native Americans or Alaska Natives, Native Hawaiians and Pacific Islanders, veterans, and women are encouraged to apply.
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Organization
Huntington Theatre Company

Address/Contact info
jobs@tomoconnor.co

(no phone calls or physical mail, please)

Article source here:Arts Journal