Big Companies Are Now Paying For Custom-Created Science Fiction

With an eye to the surprisingly large amount of present-day consumer technology that was predicted and inspired by Philip K. Dick’s Minority Report, a constellation of companies and independent designers and consultants has formed to “help clients create forward-looking fiction to generate ideas and IP for progress or profit. … And corporations like Ford, Nike, Intel, and Hershey’s, it turns out, are willing to pay hefty sums for their own in-house Minority Reports.” — Medium

Article source here:Arts Journal