“The idea of purchasing a season’s or a year’s worth of books seemed like an interesting way to structure thinking about a customer’s relationship to the store,” Haskell said recently. At Blue Hill Books, C.S.B. members can purchase a “share” for a thousand dollars—or partial shares for two hundred or five hundred dollars—and draw on that credit to buy books throughout the year. “It’s not a donation; it’s not an investment.”
Article source here:Arts Journal
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