Gibson Wants To Turn Its Guitar Business Into The "Nike Of The Music World"

Advanced sampling technology allows it to sound like any one of dozens of vintage electric or acoustic guitars at the touch of a button. A player can also quickly shift among any number of conventional and unconventional tuning setups at the touch of another button. And thanks to automatic tuning technology, one will never worry about it going out of tune. And that’s barely scratching the instrument’s high-gloss surface. “This has got more technology than you can shake a stick at.”

Article source here:Arts Journal