'We Are Not Going For The Bilbao Effect!" Insists New Spanish Museum (Even Though They Hired A Starchitect)

"The idea was not to create an icon," avers the director of the Centro Botín in Santander. "The building is not trying to show off or give the impression that Santander is more than it is." "I suppose our strategy was the opposite of the Guggenheim,” says architect Renzo Piano, who designed the building not to be visible from the city center. "How many Bilbao effects can you have after all?"

Article source here:Arts Journal