It means empire, basically: "The move takes it one step closer towards founder Jeff Bezos’ long-held ambition of becoming the 'world’s store,' and it is unquestionably the central actor in the remaking of American, and perhaps global, consumerism. What remains unclear is whether it is overall a force for good, or a destroyer of traditional retail that erodes jobs, ruins malls, and transforms a once-productive workforce into underemployed, couch-bound consumers."
Article source here:Arts Journal
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