"Arts organizations and journalists need each other. Yet, to work together effectively, we need to change the mantra from 'butts in seats' to 'civic discourse' and work with media and the community in a mutually beneficial way. We can be conduits and facilitators, a constant resource to journalists, giving them the ability to experiment. We need to ensure our organizations are building relationships with journalists, editors, bloggers, and influencers, and researching media outlets before pitching."
Article source here:Arts Journal
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