MoviePass Is Trying To Be The Netflix Of Movie Theatres. It's A Daft Plan. (Or Is It?)

"AMC has come out guns blazing, even going so far as to include a solid alchemy burn in its press release trashing the company’s plan. As AMC points out, MoviePass — which buys tickets directly from the exhibitors, then redistributes them to its subscribers by way of a MoviePass-specific debit card — will lose money on every customer who sees more than one movie a month. So what’s MoviePass’s angle here? Is this a strange form of cinematic philanthropy? Or do they have a plan?"

Article source here:Arts Journal