"It can remind us of a place, a smell, a time of year, a person; our memories and cultures are filled with colour associations. They can even have different meanings from one culture to another. For example, in Japanese culture, yellow represents bravery and wealth, whilst in France the same colour represents jealousy and betrayal. In many cultures, blue represents masculinity, whereas it is considered a feminine colour in China. And red – the colour of danger, passion, love and fear in countless western cultures – is actually symbolic of mourning in South Africa."
Article source here:Arts Journal
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