While “virtual multichannel video programming distributors” like Hulu, YouTube TV and Sling TV are poised to grow, they’ll significantly cannibalize the existing base of traditional pay-TV customers, according to RBC’s analysis. About 15% of the addressable market for “vMVPDs” will come from legacy cable and satellite subs, with 10% from “cord-never” broadband-only households.
Article source here:Arts Journal
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