NYC's Big Cultural Institutions Still Depend On Telemarketing

With the advent of do-not-call lists and cell phones, concentrated marketing by telephone may seem like a thing of the past. But the likes of Carnegie Hall, the Metropolitan Opera, New York City Ballet, and the Brooklyn Academy of Music continue to do it, and they say that it still pays off. Michael Cooper and Sophie Haigney look at the numbers and talk to some of the workers who've made the phone calls.

Article source here:Arts Journal