Well, pre-Revolution, really: "Puce is a color that’s been around for as long as we’ve been spilling blood and watching it dry, but it didn’t get a name until the summer of 1775 when French dressmaker Rose Bertin made Marie-Antoinette a gown in a color that blurred the lines between brown and maroon with only a hint of pinkish-gray."
Article source here:Arts Journal
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