It all started with Richard Branson's Virgin Atlantic ("make flying fun again"), which used hand-drawn cartoons. "In the ensuing years, airlines have pulled out nearly every gimmick imaginable to make their safety video a YouTube sensation. A Qatar Airlines video takes place at an FC Barcelona match, an El Al video takes the form of a cringeworthy Devo tribute, and ... even sedate, legacy brands like British Airways, Singapore Airlines, United, and Air France have succumbed to the trend in recent years, with tasteful videos that offer their own unique spin on the genre." Then there's the undisputed champion, Air New Zealand ...
Article source here:Arts Journal
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