"I think the biggest change that is still to come is that much of the tracking and experimentation that we associate with online behavior will increasingly apply to our offline behavior. That is, right now, many researchers are aware that all our behavior online is tracked and subject to experimentation. For example, when you visit Amazon, they are recording and analyzing your browsing behavior, and they are running experiments to improve their business metrics. However, increasingly, more and more of these same things will happen with our off-line behavior because of so-called ubiquitous sensing and the internet of things."
Article source here:Arts Journal
No comments:
Post a Comment