Facebook VP of product Fidji Simo: "When we look at the content that's really building these engaged communities, it's content from creators that are vlogging for 15 minutes. ... We see incredibly engaged communities around knitting. That's something that won't build a massive community like a big TV show, but if you do that for everyone's passion projects and you can connect everyone to the creator, it can be extremely powerful."
Article source here:Arts Journal
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