How Cincinnati Invested In Selling The Arts To Sell Itself

Regional Tourism Network provided a half-million dollars that was matched by ArtsWave to co-create the region’s first arts marketing campaign outside of a 100-mile radius. The result: Their $1 million campaign in fall 2016 reaped $14 million in hotel stays. Arts audiences across the region increased 3 percent. Surveys showed that Cincinnati was gaining a reputation as a place people might like to live, work and visit.

Article source here:Arts Journal