Can Sponsoring Critics Be A Workable Model? This Sponsored Critic Says Yes

Fergus Morgan, whose six-reviews-a-week gig covering London's Vault Festival was paid for by the local business improvement district: "The standard concern raised is that subsidised criticism jeopardises the integrity of the artist-critic relationship, that a reviewer's opinion of a production will be skewed if he relies on the show itself for his livelihood. It's a valid concern, but there are innumerable ways around it."

Article source here:Arts Journal