"A podcast offers up intellectual property in a particularly appealing format - compared with a book or even a script, it's a stronger proof of concept of how a show or movie would actually play out. 'It's one step closer to seeing it onscreen,' [Matt] Tarses said. 'You already know what it sounds like.'" (Tarses is the creator of Alex, Inc., an ABC series about a podcaster, based on Alex Blumberg's podcast about launching his podcasting company, Gimlet Media. How meta can you get?)
Article source here:Arts Journal
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