Earl R. Merrill: Where Did A24, The Movie Studio That Funds Arthouse Hit After Arthouse Hit, Come From?

Sunday, March 4, 2018

Where Did A24, The Movie Studio That Funds Arthouse Hit After Arthouse Hit, Come From?

The studio, which funded last year's Best Picture winner Moonlight and this year's Florida Project ... and Lady Bird as well. But "how has the company so quickly created such a strong consumer identity, with analysts saying that fans are starting to buy tickets simply because they see A24’s retro logo on a trailer?" It's a mystery (deliberately so).