Choosing The Right Title For A Museum Show Is A Very Tricky Matter

"Depending on the institution, curators will go back-and-forth with artists, colleagues, advisers and, more frequently now, marketing and public relations staff. The case of [the abandoned title] Going Native also signals the stakes involved - the curatorial pitfalls and political landmines that may linger in words. But museums stress that the process is not algorithmic but the occasionally serendipitous pursuit of a magic phrase." (And is it even possible to title an exhibition without using a colon?)

Article source here:Arts Journal