Look, Blockbuster Shows Don't, And Can't, Solve Museum Attendance Problems

A blockbuster strategy has two basic, and massive, problems, one being that people who come for blockbusters simply don't return for anything else. (The other is, basically, marketing costs.) What's the way forward for museums like Britain's National Portrait Gallery, museums that have relied on blockbusters in the past but can't really sustain that now?

Article source here:Arts Journal