Trailers have their own ratings and metrics now - the number downloaded in the first 24 hours after release, for one thing. "Television plots have become more interesting and complex, with story arcs playing out over seasons instead of a couple hours. To keep up, the trailer business is becoming more creative, with tightly wound teasers targeted to different global markets and attention spans. Some are as short as three seconds on mobile devices."
Article source here:Arts Journal
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