Earl R. Merrill: Oh, So This Is How Netflix Makes Its Decisions (Or Some Of Them, Or So We Think)

Monday, July 30, 2018

Oh, So This Is How Netflix Makes Its Decisions (Or Some Of Them, Or So We Think)

The streaming platform uses “taste communities” – “broadly defined groups of subscribers who gravitate toward the same shows … Viewers in the same taste community may live on different continents, but they enjoy the same kinds of TV shows and movies” – to figure out how to drive new programming.