About two dozen labs in the U.S. are studying “experimental aesthetics” – why we like what we like, and why we make art at all. “The mysteries of the aesthetic response, and the creative impulse, have become a burgeoning area of inquiry for scientific researchers across many disciplines. They hope quantifiable data and statistical analysis can help explain matters that some consider ineffable — like why we paint or sing, or why we naturally favor Van Gogh’s sunflowers over the landscapes we encounter in budget hotel rooms.”
Article source here:Arts Journal
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