We might call this “new genre” the Instagram museum. Operating under the guise of installation art, its exhibits are seemingly designed to attract the kind of visitor whose main purpose for visiting is to share the photographic evidence of their visit on social media. The insta-museum arrives amidst an existential crisis for museums of old, which have, in recent years, tried everything from mini-golf to Snapchat in a bid to attract wider audiences.
Article source here:Arts Journal
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