The company announced a plan. Gone is the previously planned price hike to $15 a month from $10. Instead, the company is targeting the 15% of users a month who are “stressing the system,” in the words of chairman and CEO Ted Farnsworth. They will do so by limiting the use of the subscription service to three movies a month. The new plan will take effect August 15. Shares immediately jumped 80% on the news.
Article source here:Arts Journal
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