City Opera faced two major problems. First, by the mid-1990s, the audience that had sustained the company in its early years had gotten considerably older. Younger people were coming in — a thrill-seeking audience, interested in unusual works — but not enough of them. Which brings us to the financial problem. Ticket sales were flat and costs were going up because of inflexible labor contracts. These trends affect companies everywhere.
Article source here:Arts Journal
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