Friday, October 26, 2018

How Do You Sell An Orchestra In Pittsburgh?

“We need to rethink who we’re pitching to. There are too many people that think: “Man, do we really need an orchestra that good if we can’t afford it? Isn’t good enough good enough?” That’s our problem. We have to educate people on why it’s important to invest in an orchestra like this. What’s the return on the investment?”



Article source here:Arts Journal

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