He made a number of well-regarded animated shorts (including one Oscar winner) and one feature film (The Adventures of Mark Twain), but the project that really made his career was the California Raisins, four Motown-singin’ dried grapes whose television commercials for the California Raisin Advisory Board in the 1980s’ and ’90s became huge pop-culture hits. (Michael Jackson even called Vinton to ask if he could be a raisin.)
Article source here:Arts Journal
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