Earl R. Merrill: Mickey Mouse Is 90, But If You Think This Celebration Is Big, Just Wait Ten Years

Sunday, November 4, 2018

Mickey Mouse Is 90, But If You Think This Celebration Is Big, Just Wait Ten Years

Actually, the 90th might just slide right into the centenary: “Disney is using Mickey’s 90th birthday as a monstrous marketing moment, with the company’s cross-promotional machine revved up to what may be its highest level yet. Every corner of the $168 billion company is contributing to the campaign, which will intensify on Sunday when ABC runs ‘Mickey’s 90th Spectacular.’ Disney theme parks will be hosting events into next year.”