What One Theatre Learned About Engaging Audiences

Our big takeaway from the project was finding a common point of interest and building engagement with groups around that. If we started with people who were too far removed from the work, we failed. We had to be realistic about the learning journey audiences were on, given that we were only performing in venues for one or two nights, with an eight to ten week lead-in. We thought creatively about the elements of the production that the groups we hoped to engage might connect with. That could be anything from the politics, to the music or props, to the feel of the show (more like a gig or cabaret).

Article source here:Arts Journal