Why Does The Industry Keep Marketing Classical Music As A Tranquilizer?

Classical radio stations promote their programming as “calming and refreshing,” an “oasis,” or “an island of sanity.” Playlists on YouTube and audio streaming services have titles like “8 Hours Classical Music for Sleeping”; inexpensive compilation CDs offer “The Most Relaxing Classical Music in the Universe.” Jennifer Gersten, winner of the 2018 Rubin Prize in Music Criticism — identifies at least one reason why the industry keeps falling into this rut, and argues that the habit sells both the music itself and potential listeners very short. — Washington Post

Article source here:Arts Journal