Has Instagram Become A Path To A Creative Director Career?

While many people over a certain age may see social media influencers as the demon spawn of P.T. Barnum and David Ogilvy, it has emerged as a significant advertising tool. According to  a CivicScience survey in December 2018, one-third of daily Instagram users in the U.S. said they had purchased a product or service based on a recommendation from an influencer or blogger on the platform. – Fast Company

Article source here:Arts Journal