The Hard-Working Little Publisher Keeping Local History Books Alive

“Arcadia’s business turns the traditional publishing model on its head. Big New York publishers are looking for the next blockbuster to sell 2 million copies across the English-speaking world in a month. Arcadia wants to find a book that will sell 1,000 copies this year in, say, McMullen Valley, Ariz.” Says the company’s CEO, “The books are completely evergreen. Once you publish them, they sell forever. So even though the initial numbers are modest, you’re creating a kind of annuity.” – The Washington Post

Article source here:Arts Journal