A Home Improvement TV Show Helped ‘Restore’ Waco, But Does Waco Want To Be Instagram Central?

For those over a certain age – people who can remember the first years of the Clinton administration – “Waco” used to mean one thing: Branch Davidians. Now it’s all about the empire of the couple behind the Home Improvement show Fixer Upper. “It’s difficult to shake the feeling, walking from shop to shop, of being haunted by the physical manifestation of a targeted Instagram ad. But there’s something about Chip and Joanna Gaines — and, by extension, the changes they’ve helped catalyze in Waco — that tends to disarm cynicism.” – BuzzFeed

Article source here:Arts Journal