Earl R. Merrill: Hiring a Director of Marketing & Communications at Society for the Performing Arts in Houston!

The Director of Marketing & Communications will develop, execute and evaluate comprehensive, integrated marketing and sales strategies for Society for the Performing Arts (SPA), a non-profit multi-disciplinary presenter in Houston, TX. Requiring solid strategic and analytic capabilities, the Director will promote awareness and drive revenues through subscription and single ticket strategies across web, digital, print and broadcast media for approximately 35 engagements annually in all disciplines of theater, dance, comedy, family performances, classical and non-classical music concerts, along with a National Geographic and speaker series.

Specific Responsibilities:

Lead the creation and execution of a comprehensive marketing and communications strategy that supports organization’s programmatic, artistic, education and fundraising goals across all channels with defined, measurable success metrics.
Work closely with small team to develop, support, and manage integrated marketing plans and all subsequent campaign elements including revenue management.
Direct pricing strategies, revenue projections, evaluation, reporting, data analytics, web site management and development, CRM database management (Tickets.com), and e-communication strategies.
Identify, cultivate, and build strategic marketing partnerships with mainstream marketing and affinity groups.
Implement selling strategies for subscriptions and single ticket sales events. Create time tables for multi-media efforts, analyze daily results and adjust as needed to meet sales goals.
Media Planner and buyer, keep abreast of media choices in the market, negotiate print and broadcast buys with added-value components for each season.
Create targeted promotions that complement events, generate awareness/excitement, and offer potential press opportunities and community outreach.
Design and implement comprehensive organizational communications strategies to include messaging, list segmentation and copy-writing.
Work with PR to create copy for website, e-marketing, and other campaigns as needed.
Work collaboratively across the organization to integrate SPA brand into all materials, communications, and channels including our physical space.
Stay abreast of audience demographics, trends and needs. Develop and analyze audience surveys for quick reads on specific issues.
Other duties as assigned.

Essential Skills/Qualifications:

A minimum of 7 years of relevant experience developing, implementing, and evaluating successful marketing strategies, with progressive experience in leadership and/or leading teams
A strategic and analytical thinker who can translate short- and long-term goals into practical, implementable plans of action tied to evaluation and key performance indicators
Hands on collaborative leader who can set a vision and direction and be part of the working team with their own projects and timelines that advance collective efforts.
Knowledge of and experience with Houston’s arts and arts education communities
Excellent written communication and oral presentation skills
Demonstrated success leading a team toward a common goal, emphasizing collaboration, respect, and high performance
Excellent time management and project management skills with the ability to drive multiple projects simultaneously
Facility and competency working with digital marketing and social media technologies and platforms including comfort working with websites, e-mail platforms, databases, and design programs including the following: WordPress, MailChimp, FileMaker, Adobe Creative Suite
Flexibility to work nights and weekends
Must hold a Bachelor’s degree or higher
Positive, cooperative work ethic and interaction with staff, board, guests and visitors.
High degree of initiative and attention to detail; ability to work well under pressure and manage multiple projects and deadlines.
Proficiency with MS Outlook ● MS Word ● MS Excel ● MS Powerpoint● WordPress
Must be able to lift 30 lbs. or more.