The Young Orchestra Exec Who’s Turned Her Orchestra Into A Growth Industry

When Aubrey Bergauer arrived in 2014, the California Symphony was on the brink of financial collapse. Now, ticket sales have increased by 70 percent, concerts are frequently added to keep up with the demand, and the number of donors has nearly quadrupled. As orchestras around the country deal with aging audiences and search for ways to stay relevant—with midsize symphonies facing greater financial challenges than their big-city, big-donor counterparts—the California Symphony has succeeded by taking bold risks without compromising its musical integrity.” – Southwest Magazine

Article source here:Arts Journal