“The launch of a new classical entertainment station aimed at younger listeners is based on more than a hunch. Research found that a new generation of listeners was switching on to classical music through different sources, with 48% of under-35s exposed to it through classical versions of popular songs, such as the Brooklyn Duo version of Taylor Swift’s Blank. And 74% of people in the same age group had experienced classical music via a live orchestral performance at a film screening, according to analysts at Insight working for Bauer Media, owner of the new station.” – The Guardian
Article source here:Arts Journal
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